Establishment Republicans have a problem. Donald Trump isn't going away.
After five months and going strong as the party's front-runner for president, the Grand Old Party's elites have figured out that the billionaire real estate mogul and television star really could win the GOP nomination.
Why not? He's defied all of the conventional wisdom so far.
In a seven-page confidential memo, the National Republican Senatorial Committee offers poll-tested advice to you, if you're a GOP candidate, on how to get your campaign's message out, even when voters and reporters are eager to hear you sound like Trump -- for better or worse.
The central theme of the memo, which comes from NRSC executive director Ward Baker, boils down to tap into Trumpism without mimicking Trump.
That makes sense. Republicans are in a delicate situation. They desperately want the bonanza in TV ratings and support from the party's base that Trump brings to the party. They just don't want Trump.