Samsung’s Broken Apology App
Sometimes, corporate chieftains actually step forward to apologize for the abuse they inflict on workers, consumers, communities, and the environment.
The word “sometimes” makes such apologies seem more common than they are. “Once in a blue moon” is more like it. Also, “apologize” suggests contrition and a willingness to accept responsibility, neither of which they mean when they use the word. In corporate-speak, apologize is a slick synonym for dodge, duck, and divert.